Will Airline Brands Compete to Provide Us with the Funniest Pilots?
If you fly JetBlue, and you’re lucky, your pilot might just be Anne Aldrich. And if your pilot is Anne Aldrich you might hear this over the intercom before you take off: “My name is Anne, you guys. And I was just out walking around the airplane, and they're throwing the last of your-- I mean, um, I'm sorry about that. I didn't mean to say throwing. I used to work over at American, you know. Old habits die hard. So what I meant to say was, they were lovingly and gently placing your bags in the lower belly, and then we'll be pushing back from the gate on time.” Ira Glass interviews Aldrich for This American Life and asks what she’s trying to do. “To make people come back to JetBlue,” Aldrich says. I must be a marketer, because after hearing that I got all tingly. And it gets better. “I want them to come back and fly with us. In the short-term, the people that are scared... The people that are scared... they'll come back up to me at the end of the fl...
